RETURN TO TOP OF PAGE
ECONOMIES OF SCALE
One colour?, Two? Three maybe?.....
It used to depend on your budget but now you
can have as many colours (full colour photos even)
as you wish for what it would normally cost for one
and two colour business cards.
Typically a printer will print four cards
(called 'four up') at one time so an order of 1000 cards
would actually be an order for 250 x A5 (210mm x 148mm).
These then get cut down to give the finished card size.
For each colour your card has, you need 1 x film and 1 x plate. (A4 size is standard)
This can cost @ NZ$50 per colour added to the cost of the actual printing process itself.
Full colour printing is made up using four colours called cyan, yellow, magenta and black or CMYK.
(Think of your TV picture made up of only 3 colours red, green, blue to give a full image)
Therefore you need four films and four plates costing @NZ$200 plus the cost of card design and the
actual printing process. As you can see, a full colour print job can become expensive.
Now take the four up example above and instead of 4 x one business card.... Imagine that we have 4
different customers cards and we increase the job run to 1000 (ie... 4 X 1000 cards).
Go a step further and make it 10 or more customers all laid up on one larger sheet!!!
Printing of the increased quantity is only minimally more labour intensive and the film and plate costs
are the same as it would be for only one customer.
There it is.... Economies of Scale....
Because the costs of a full colour print run are shared
between multiple customers, everyone benefits from the savings.
Don't forget that before all of that you will need a good, competent designer capable of designing a
colour card and preparing it for printing.
This itself costs time and money yet is provided FREE OF CHARGE from COLOURCARDS.co.nz.
We believe that if you are happy with your card design, you will return for your future orders :)
Artwork we create for your Business Cards can be carried on through to other marketing requirements
such as your website, brochures, advertisements, signwriting.... all of which we can assist you with.
It is because of 'economies of scale' that colourcards.co.nz can provide clients with full colour cards,
including artwork costs, at such a great price!
Phone 021 932 269 or even better, email us a copy of your old card/logo, along with relevant
information to appear on the front and/or back of your card. Your proof is OBLIGATION FREE!
Got a design already made?........ You can email us JPG, PDF, PNG, GIF & TIFF formats, max file size of 3MB.
We recommend sending images at a resolution of 400DPI or more.
A Business Card is 91mm x 55mm, 1mm is then trimmed off each edge leaving 89mm x 53mm.
Please flatten PDF files and convert fonts to outlines or curves.
If this is all too much, you can send your image direct to support@colourcards.com and we'll be happy to
help you out.