MOBILE AMBASSADORS FOR YOUR BUSINESS Do you make the most of your business card? Used correctly, it can be one of the most effective, low-cost weapons in your marketing arsenal. How many people do you give your business card to every day? How do you give it, and how do they respond? What happens to it after you've given it to a prospect? Add value to your card and turn it into a mobile ambassador for your business. Don't skimp... Make sure your business card looks professional, that there are no spelling errors, that it is up to date and properly printed on good quality stock. Your HOMEMADE cards WILL LOOK HOMEMADE and seldom fit the bill. Aim for decent cards and you will attract better clients who are willing to pay a fair price for your services/product. Make sure your name is clearly visible on your card. Apart from making it easy for people to read, you could also use your card to double as a name tag at networking functions. Have your business name and logo on the card - the more unique and impactful, the better. Take into consideration where else you will use your logo. You can use it on everything such as brochures, your web site, presentations and adverts. Add a slogan, strap line, positioning statement - to the front of your card. Just one sentence (or partial sentence) telling people what you can do for them. Here's an example: "putting more leisure in your life", or perhaps better still, "putting more life in your leisure time". Focus on what you can do for them, not always necessarily on your product or service. Ensure all your details are on the card, correct and current. Where possible, include your name, title if relevant, phone, fax, email, web site and postal address. It's not necessary to include your home address on your business card unless you expect clients to come to your premises. Adding the words "by appointment only" or "by appointment please" is appropriate if you consult from home but don't want people dropping in unexpectedly. Print on the back - use this space to highlight the biggest benefits of using your product or service, add a teaser (e.g. ask me how I can help you double your bottom line in six months), list product lines or services you offer, give some relevant tips or leave space for customised information (e.g. write down the colour of the paint they have chosen) or an appointment time. The more valuable you make this to them, the longer they will keep your card and the more they will refer back to it. Your business card should give something more than just contact information. Your card should include a brief explaination of what you or your company does. Get your business card created by a professional and experienced designer. Our design service is FREE because we believe you will reorder if you are happy with your card design. Put your company's web site on your business cards. Having a web site adds importance to your business card and allows the customer to find out more about your product or service. Try to keep all the information on your card up to date. It must contain your latest phone number. If your number has changed then get new cards, don't be tempted to make amendments on them. Keep your business card uncomplicated. Brochures and websites are for elaborating. Your image should reflect your field of expertise. It should be related to your business. For example if you are an insurance agent your card should be sober and elegant. Your business card is a unique part of your brand so there should be similarity between your company's other printed items like brochures and letterheads etc. Always keep some business cards with you. Attach a business card to all your correspondence. Don't give your business card too swiftly. Try to establish a discussion with your prospect first. That will generally prompt them to offer you their card. That is the perfect moment to offer yours. Use your business card in smart ways to gain more business. - Wear it as a name-tag instead of the one handed to you at the door of a function. - Give it out whenever the opportunity arises - if you want to be subtle, then ask for someone else’s card first, then return the favour by presenting them with one of yours. - Give out more than one and invite people to pass them on to others. - Where appropriate, leave some with a related business (and perhaps offer to do the same for them) - Pin your business card on notice boards, where appropriate. - Always, always have some available. FREE ARTWORK CLICK  HERE  TO  GO  UP